Billboards

When you drive down the street, billboards always seem to jump out and catch our attention. Billboards are supposed to catch are attention, obviously. Therefore, the design of billboards is very important.

Billboards are put in places that will purposely attract people. Most can be found alongside roads and in larger cities. Drivers and passengers in cars are looking out the window most of the time anyways so billboards definitely give them something to look at. However, the challenge for the designer of the advertisement is to make the viewer want to look at the billboard and want to support what is advertised.

Some ways that a designer will make a billboard visually appealing is the use of color, scale, and proportion. A lot of the time an advertisement will include bright colors to catch the attention of viewer. For example, reds and yellows seem to pop out against the blue sky. Another design element a designer might utilize is scale/ proportion. When something is unusually big or even unusually small it draws our attention. Humans are automatically attracted to things that are not “normal.” Therefore, using scale and proportion can be a big advantage for a billboard designer.

Overall, billboards contribute largely to our society. They help promote businesses, products, and ideas through art and design.