Tuesday, November 17, 2009

"Objectified"

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The film “Objectified” discusses design as it is in our society today. Many designers explain what they think about design, what design is, and how it has progressed.

One designer quoted that “Every object tells a story, if you know how to read it.” This is can be quite true. We often overlook the design of a product. For example, the shape of an object may be designed the way it is for a specific purpose; to provide comfort. Therefore, design is a way of making our society aesthetically pleasing and providing more convenience in our everyday lives without us even noticing.

The designers in this film also discuss how objects are made in mass production creating a mass communication to society and the world. This also leads to the discussion of the human mindset. As humans we are constantly looking for the newest product, we want the best and we want it now. Since we think this way it is the job of the designer is to continue creating, by looking at form and concept, to please the society they work in. However, one man that was interviewed in the film explained that he thought we should focus on the old things we have, because new things don’t last forever. He concluded that most people probably care more about the old things they possess because they have a special significance.

The last major topic in this film was creating sustainable design. Today, the job of the designer is much more challenging. No only does a designer need to focus on creating something new and practical, he or she also needs to make their product friendly to the environment. Landfills are growing and it is important that designers create products that prevent them from growing even more.

Therefore, designers have a very different job that they did a couple decades ago. Designers must focus on the “now” and the future, the practical and the aesthetically pleasing, and the environmental friendly. Design is a complex process that we overlook almost everyday.

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