http://www.nathan.com/
Nathan Shedroff’s guest lecture in Design 1 at UC Davis was about design sustainability. He started his lecture off with stating the main components or content of design, which include experience, meaning, systems, and services. Together business, sustainability, and design itself work to form what we called design today.
As Shedroff continued his lecture he began focus more on sustainable design. He asked three questions.
What does a more sustainable world look like?
What is a more meaningful world look like?
What’s a post-consumer world look like?
His answer to these questions was that “we don’t know the answers.” He even went on to conclude that there is no such thing as sustainable design and that nothing is completely sustainable. However, when we are discussing sustainable design the content includes a financial, social, and ecological aspect. Each of these categories is formed by principles, frameworks, tools, and strategies. He talked about sustainability has only now become a new obstacle or constraint to the design world. For designers Shedroff thinks it is important to share with businesses the importance of sustainability in a language they can understand.
One of Shedroff’s main points of advice to designers was “don’t design things today that make tomorrow worse (…for your kids).” Design with a purpose or meaning is also important.
As Shedroff continued his lecture he began focus more on sustainable design. He asked three questions.
What does a more sustainable world look like?
What is a more meaningful world look like?
What’s a post-consumer world look like?
His answer to these questions was that “we don’t know the answers.” He even went on to conclude that there is no such thing as sustainable design and that nothing is completely sustainable. However, when we are discussing sustainable design the content includes a financial, social, and ecological aspect. Each of these categories is formed by principles, frameworks, tools, and strategies. He talked about sustainability has only now become a new obstacle or constraint to the design world. For designers Shedroff thinks it is important to share with businesses the importance of sustainability in a language they can understand.
One of Shedroff’s main points of advice to designers was “don’t design things today that make tomorrow worse (…for your kids).” Design with a purpose or meaning is also important.
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