http://www.firstfridaytallahassee.com/images/southwest.jpgOne major part of design is the viewer’s response. When a designer creates a product they most likely are thinking about what the outcome of there design will be and how the viewer will react to it. However, the design has a choice to make the design practical or personal to the viewer.
Some designs are simple and straightforward. These designs are usually practical. When analyzed and observed the theme or the point of the design can be easily distinguished. These types of design usually are things we use everyday; therefore, we have a general understanding of the design’s purpose and meaning already.
Other designs seem to be a little more complex and require a deeper analysis and understanding. This type of design creates a more personal effect for the viewer. The main goal of these types of designs is to cause the viewer to participate in thinking about what the designer is trying to express through their design. This makes the viewer spend time to observe and even interpret the design themselves. It also gives the viewer the opportunity to add their own meaning to the work.
Either way the designer has a purpose for the design. The viewer can interpret what the designer is trying to express in their own way and that is why the viewer is so important to the designer.
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