Tuesday, October 27, 2009

Scale and Proportion

Scale and proportion both contribute to size in design. They refer to size measured against other objects or images within the design.


A designer or artist can use these two elements of design for a few different reasons. First, the elements can be used to grab the viewer’s attention. For example, in the image to the left the tiny person hanging the frame is where are attention is directed. Although it is the smallest object in the photo, it stands out because it is used as positive space. The dark figure catches our attention against the large, white wall background.

Photograph By: Loan Nguyen
http://www.joshspear.com/wordpress/wp-content/uploads/2007/11/village.jpg

The designer also could be using the small figure to emphasis this particular part of the photo. Since our attention is directed to this particular spot; it must be important to the artist purpose of the piece.

Another reason for this change in proportion and scale is that it is unexpected. As humans we perceive the man hanging the picture to be normal size. However, the size of the wall is exaggerated to make the man smaller than we would recognize.

Therefore, the photographer utilized scale and proportion in many ways for different effects on the design and on the audience viewing the design.

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